Curriculum: 6th Form

6th Form Curriculum Guide - Year 12 Business Studies
Term 1Term 1 - Meeting customer needs and the market    
Students will develop an understanding of: Mass markets and niche markets, Dynamic markets, Market research, Product and market orientation. Methods of market research and the uses and limitations of these methods. Market segmentation from market research results. Market positioning and how businesses use market research information. Demand/Supply and an introduction to the demand/Supply curves. Students will learn how to discuss movement along and of the demand/supply curve, and factors influencing this. Combine work in demand and supply to illustrate price determination in a market. Price elasticity of demand (PED) Calculation of PED Interpretation of PED and its importance to businesses Income elasticity of demand (YED) Calculation of YED Comparison contrast to PED Interpretation of YED and its importance to businesses
Assessment: After 3 week an initial assessment will be carried out to determine suitability for the course based on the topic covered in those weeks. An end of unit assessment will be carried out with short form questions and a contextual case study.Key Words and Terms
 
Term 2Term 2 - Marketing mix and Strategy   
1.3 Marketing mix and strategy 1.3.1 Product/service design Design mix and how this might change 1.3.2 Branding and promotion Types of branding Building a brand and changes in branding Generic versus branded products 1.3.2 Branding and promotion Types of promotion 1.3.3 Pricing strategies Different strategies Changes in, and factors determining, these strategies 1.3.4 Distribution Methods Changes in channels used 1.3.5 Marketing strategy The product life cycle and extension strategies Boston Matrix Consumer behaviour How the marketing mix changes in response 1.4 Managing people 1.4.1 Approaches to staffing Individual and collective methods and approaches 1.4.2 Recruitment, selection and training Methods Costs and benefits 1.4.3 Organisation design Key features and terminology Strengths and weaknesses of different models 1.4.4 Motivation in theory and practice Importance of motivation Motivation theories Financial and non-financial incentives 1.4.5 Leadership Management
Assessment: At the end of each topic an assessment sheet will be issued. An end of unit assessment will be carried out with short form questions and a contextual case study.Key Words and Terms
 
Term 3Term 3 - Entrepreneurs and leaders   
1.5 Entrepreneurs and leaders 1.5.1 Role of an entrepreneur What entrepreneurs do Problems and barriers they face 1.5.2 Entrepreneurial motives and characteristics Characteristics and skills Motivations for becoming an entrepreneur 1.5.6 Moving from entrepreneur to leader Challenges 1.5.3 Business objectives Outline and examples of objectives 1.5.4 Forms of business Legal organisation and features The factors that lead to these forms 1.5.5 Business choices Opportunity costs, choices and trade offs 2.1 Raising finance 2.1.1 Internal finance 2.1.2 External finance Sources and methods of finance The distinction between the two 2.1.3 Liability Legal implications Finance implications 2.1.4 Planning Business planning Cash flow forecasts (as stand-alone and part of the business plan) Use and limitations of cash flow forecasts
Assessment: EOU assessments Based on A-Z business sheets Key Words and Terms
 
Term 4Term 4 - Financial planning   
2.2 Financial planning 2.2.1 Sales forecasting Sales forecasting purpose and factors influencing sales forecasts Difficulties with forecasting 2.2.2 Sales, revenue and costs Calculation of sales revenue and volume, and link to sales forecasting data 2.2.2 Sales, revenue and costs Calculation of fixed and variable costs 2.2.3 Break-even Numerical calculation Graphical presentation and interpretation Uses and limitations of break-even analysis 2.2.4 Budgets Purpose and types of budgets Variance analysis Difficulties of budgeting 2.3 Managing finances 2.3.1 Profit Distinction between profit and cash 2.3.1 Profit Calculation (and link to break-even) Statement of comprehensive income (profit and loss account) – introduction and key features 2.3.2 Liquidity Statement of financial position (balance sheet) – introduction and key features Working capital (link to cash) 2.3.3 Business failure Financial: link to cash, profit and liquidity Non-financial: link to the market and people
Assessment: EOU assessments Based on A-Z business sheets Key Words and Terms
 
Term 5Term 5 - Resource management   
2.4 Resource management 2.4.1 Production, productivity and efficiency Methods of production Productivity and efficiency 2.4.2 Capacity utilisation Calculation, implications and ways of improving capacity utilisation 2.4.3 Stock control Diagrams and key features Different methods and advantages gained from each 2.4.4 Quality management Methods, costs and benefits Links between stock control and quality management
Assessment: EOU assessments Based on A-Z business sheets Key Words and Terms
 
Term 6Term 6 - External Influences   
2.5 External influences 2.5.1 Economic influences Macroeconomic variables: inflation, exchange rates Economic policy: interest rates, taxation and government spending 2.5.2 Legislation Different areas of businesses affected by legislation REVISION MOCK EXAMS
Assessment: EOU assessments Based on A-Z business sheets Previous Years AS paper 1 Previous Years AS paper 2 Key Words and Terms
 

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